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Bria Gutierrez — content strategist by trade, horse girl by passion.
Riding & writing
With a background in social content strategy for customer support, content creation, and social account management, I’ve hung up my digital tools and pulled on my boots and half chaps to focus on my interest in the equine industry. As I further develop my horse riding skills, continue learning about equine welfare, and earn a diploma in Equine Studies, I’m open to balancing a career in content strategy and my identity as a horse girl.
Experience
Dover Saddlery
In-house social media content creator and retail supervisor
Key Supervisor | February 2024 - October 2024
Product Advisor | February 2023 - February 2024
TechStyle Fashion Group
Main point of collaboration among SVP of Marketing and cross-functional teams in developing customer acquisition strategy to grow the brand's fashion-subscription membership base of over 2M
Acquisition Marketing Manager - JustFab | June 2018 - May 2019
Content lead on Twitter’s customer support account
Sr. Social Content Strategist |October 2022 - January 2023
Social Media Manager II | January 2022 - October 2022
Social Media Manager I | September 2019 - December 2021
Wpromote
Developed and executed digital marketing campaigns via SEO and paid media for SMBs to build brand awareness and attract leads, managing over $20,000 in client account revenue
Account Manager | May 2016 - June 2018
Account Specialist | February 2016 - May 2016
Ariat International
Head of consumer insight gathering across nine different social profiles for four brand segments
Associate Social Media Community Manager (Contract) | June 2019 - August 2019